Benefits Of A Mobile Friendly Website

There was a time when only a few people carried smartphones in their pockets, but these days, it is almost impossible to find an adult without a smartphone. It is estimated that more than 60% adults in America carry smartphones in their pocket. Also, the market for wearable is increasing at a fast pace. These wearable connect to Internet allow users to do all kinds of activities online. In other words, the market is shifting to small screens, and it is important for businesses to adapt to this new reality. nyc seo specialist think that regarding search engine optimization as well as conversion optimization, it is important for companies to invest in a mobile-friendly website to make sure that user experience does not suffer due to lack of a mobile site. More than 50% people in the world connect online on a mobile device which means they also browse websites on a mobile device. If the internet site of a business isn’t mobile friendly, users won’t shy away from tapping the back button and choosing another website which is mobile friendly.

Another reason to invest in a mobile-friendly website is that search engines also consider mobile friendliness an important factor for mobile searches. In other words, a mobile friendly website will rank higher as compared to a non-mobile friendly website for mobile searches provided all the other factors are equal.

It’s not that difficult to convert an existing website to a mobile friendly site. There are some web agencies that can help a business turn their existing website to a mobile friendly website at an affordable price. Conversion to a mobile friendly site will not only assist in enhancing user experience that may lead to better conversion rate, but it will also help with high rankings in the search engines when it comes to mobile searches.